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Trend Report

Trend Report

+1

Your best customer is hunting dupes right now

May 6, 2026

•

3 min read

Your best customer is hunting dupes right now

The data is in. Only 10% of consumers would stay loyal. Here's what that means.

Florian Gaudel
Florian Gaudel

The Modern Strategist

Every issue. One question. Real consumers. One clear answer.

© 2026 The Modern Strategist.
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