The Modern Strategist

The Modern Strategist

One consumer trend. One fresh survey. One verdict. Every month.

Snacks: 45.5% stock up. Then leave. Every time.

Jun 2, 2026

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3 min read

Snacks: 45.5% stock up. Then leave. Every time.

Promotions are renting volume in the snack category, not rebuilding loyalty. Here's what works instead.

Florian Gaudel
Florian Gaudel

Trend Report

+1

Your best customer is hunting dupes right now

May 6, 2026

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3 min read

Your best customer is hunting dupes right now

The data is in. Only 10% of consumers would stay loyal. Here's what that means.

Florian Gaudel
Florian Gaudel